Image via CrunchBase

The latest social media fad, started just last night, is hand-wringing about Robert Scoble posting an Amazon affiliate link (oh my!) about the Amazon Kindle, in a discussion on FriendFeed. Louis Gray wrote to his blog about the lack of disclosure around the link, which in my eyes, is no big deal.

First of all, most of us (who are Amazon affiliates) do this all the time. Amazon's affiliate program has been around for a good, long time now, and no doubt most people expect that if they click on a link to Amazon on someone's website, the website's owner will get a small kickback for any purchases. Second, it's not like Scoble is hawking the device. His hate for the original Kindle model is well known, and he's expressed that it'll only get worse if Amazon's next model doesn't make some major improvements.

Really, tell me why this is really such a big deal. Because I can't see why, for the life of me.